If you’re planning to refresh your swimwear collection or launch your own swimwear brand, knowing what’s trending is crucial. We analyzed the best-selling swimsuits from Amazon, Target, and Nordstrom to uncover what’s driving sales this year.
These three major retailers cater to different audiences, offering valuable insights into what customers prioritize—whether it’s affordability, quality, or high-fashion appeal. This breakdown will help you make informed decisions, whether you’re shopping for yourself or looking to manufacture swimwear that sells.
What Makes a Swimsuit a Best-Seller?
Before diving into the top styles, let’s explore what makes a swimsuit popular across different platforms. These factors consistently influence best-seller rankings:
- Trend appeal – Styles that align with seasonal and social media trends tend to sell fast.
- Comfort and fit – Swimsuits that offer good support and flattering silhouettes gain better reviews.
- Price and value – Customers want affordable options on Amazon and Target, while Nordstrom shoppers seek premium designs.
- Customer feedback – Positive reviews and high ratings push products to the top of best-seller lists.
- Branding and influencer impact – Swimwear endorsed by influencers or featured on social media tends to perform exceptionally well.
Now, let’s look at the best-selling styles on each platform.
Amazon’s Best-Selling Swimwear Styles in 2025
Amazon’s swimwear category is dominated by affordability and mass-market trends. Buyers prioritize budget-friendly options that offer a balance between fashion and function. Here are the best-selling styles this year:
1. High-Waisted Bikinis
Retro-inspired two-piece sets remain a customer favorite. They offer a flattering fit for various body types, providing more coverage while maintaining a stylish look. High-waisted styles with ruched details are particularly popular.
2. One-Piece Cutout Swimsuits
For those who prefer one-piece swimsuits but want something trendy, cutout styles have become a go-to choice. These swimsuits offer a mix of modesty and boldness, making them suitable for different age groups.
3. Ruched Tummy-Control Swimsuits
Customers looking for body-enhancing features are gravitating towards ruched swimsuits. These designs provide extra support and a slimming effect, making them a best-seller in the one-piece category.
4. Sporty Two-Piece Swimsuits
Athleisure-inspired swimwear is trending, especially among active swimmers and those who enjoy water sports. Racerback tops, zip-front designs, and secure straps make these styles practical yet stylish.
Notable Trends on Amazon:
- Bold prints such as tropical, tie-dye, and animal prints
- Increasing demand for sustainable and recycled fabrics
- Amazon Essentials competing with independent brands
Target’s Best-Selling Swimwear Styles in 2025
Target is known for its stylish yet budget-friendly swimwear. Customers value trendy options that offer inclusivity in sizing and design. Here are the top sellers this year:
1. Ribbed-Texture Swimsuits
Minimalist and modern, ribbed bikinis and one-piece swimsuits are among the best-sellers at Target. The subtle texture adds sophistication to simple designs.
2. Floral and Pastel Bikinis
Soft, feminine hues and delicate floral prints are in demand, especially for summer collections. These styles cater to customers looking for a youthful, fresh aesthetic.
3. Full-Coverage Swim Dresses
Modest swimwear is gaining traction, and swim dresses provide a stylish alternative for those looking for more coverage while maintaining a fashionable look.
4. Mix-and-Match Bikini Sets
Shoppers appreciate the ability to mix and match bikini tops and bottoms, creating customized looks. This trend allows customers to choose pieces that fit their body shape and personal style.
Notable Trends on Target:
- Expansion of plus-size and maternity swimwear options
- Collaborations with influencers and designers
- UV-protection and quick-dry fabric features
Nordstrom’s Best-Selling Swimwear Styles in 2025
Nordstrom caters to customers who prioritize quality, designer brands, and premium swimwear. The best-sellers on this platform reflect a preference for high-fashion swimwear with unique textures and silhouettes.
1. Designer One-Piece Swimsuits
Luxury swimwear brands dominate Nordstrom’s best-seller list. Chic one-piece styles with structured silhouettes and bold necklines are particularly in demand.
2. High-Leg Bikinis
This trendy cut creates the illusion of longer legs and a sleek silhouette, making it a go-to choice for fashion-forward shoppers.
3. Luxe Crochet and Textured Bikinis
Handmade and artisan-inspired swimwear is on the rise. Crochet bikinis and textured fabrics provide a unique, high-end appeal.
Notable Trends on Nordstrom:
- Sustainable and ethically sourced swimwear gaining popularity
- Resort-wear-inspired swimwear with matching cover-ups
- Luxury brands expanding their swimwear collections
Key Takeaways: What Can We Learn from These Trends?
Each retailer serves a distinct customer base, but some patterns emerge across all platforms:
- Timeless silhouettes sell – High-waisted bikinis, one-piece swimsuits, and ruched designs are consistently popular.
- Customization and inclusivity matter – Customers appreciate mix-and-match options and a wider range of sizes.
- Sustainability is growing – More brands are introducing eco-friendly swimwear to meet demand.
Understanding these trends is crucial for both consumers and swimwear businesses. If you’re planning to design and sell swimwear, aligning your collection with these best-sellers can significantly boost sales.
Looking to Create Your Own Swimwear Collection?
If you’re inspired by these trends and want to launch your own swimwear brand, Tideline Swimwear can help. With 8 years of experience in the swimwear industry, we do more than just manufacture—we provide expert insights to ensure your designs align with market trends.
Our team can refine your swimwear concepts to maximize their appeal, making sure they stand out in a competitive market. Whether you need assistance with design, fabric selection, or production, we’re here to support your vision.
Get in touch with us today and turn your swimwear ideas into reality.