
You have many choices for putting logos on custom swimwear when working with a custom swimwear manufacturer. These options include sublimation printing, screen printing, heat transfer printing, embroidery, DTG, engineered and placement printing, and vinyl screen printing. The best method supports your brand, quality, and comfort. A custom swimwear manufacturer offers full choices and can combine methods for unique looks. Always consider the fabric, the size of your order, and the complexity of your design. Producing swimwear requires high-quality fabric, fast-drying materials, eco-friendly options, and a variety of print and color choices. The right custom swimwear manufacturer ensures you get custom branding with excellent quality and comfort on all fabrics.
Key Takeaways
Pick a printing method that fits your swimwear fabric. This helps your swimwear look good and last longer. - Sublimation and embroidery make logos last a long time. They also give bright colors and strong designs. - Screen printing is good for big orders with bold logos. Heat transfer and vinyl printing are better for small or custom orders. - You can mix printing methods to make special swimwear. This helps your swimwear stand out. - Always talk to a custom swimwear maker and ask for samples. This makes sure your logo looks nice and stays on.
Sublimation Printing for Custom Swimwear

Sublimation Process
Sublimation printing helps you get bright logos that last. It uses heat and pressure to put your design on polyester swimwear. Here is what happens:
First, you print your logo on special transfer paper with sublimation inks.
Next, you place the transfer paper on the polyester fabric.
Then, a heat press gives high heat and pressure. The ink turns into gas and goes into the fabric’s open pores.
When the heat stops, the pores close. The ink stays inside the fibers.
This process makes a strong bond at the molecular level. The ink becomes part of the fabric, not just a layer. Your print does not crack, fade, or peel.
Pros and Cons
Sublimation printing is great because it lasts long and keeps colors bright. You get colors that stay strong after many washes and time in chlorine or sunlight. The print keeps the fabric soft and lets it breathe, which is important for swimwear manufacturing.
Pros:
Makes bright colors that stay.
Keeps fabric soft and flexible.
Stays strong after washing.
Good for detailed, all-over prints.
Cons:
Works best on polyester or blends with lots of polyester.
Prints on nylon or other fabrics fade fast and lose quality.
Does not work for cotton or natural fibers.
Best Uses
Sublimation printing is best for swimwear made with polyester blends. These fabrics take in dye well and keep your logo looking good. You can use this method for all-over prints, gradients, and detailed designs. Polyester swimwear stands up to chlorine, UV rays, and stretching, so your prints stay bright and strong.
Aspect | Polyester Swimwear Benefits | Non-Polyester Fabric Limitations (e.g., Nylon) |
---|---|---|
Fabric Composition | 100% polyester or blends with lots of polyester | Not good for sublimation printing |
Dye Penetration | Dye goes deep into synthetic fibers | Dye does not soak in well |
Color Quality | Colors are bright, last long, and resist UV, chlorine, wash | Colors fade fast |
Print Detail | Designs are sharp, clear, and have bright colors | Designs look blurry and not clear |
Comfort & Performance | Fabric is stretchy, light, dries fast, and stays flexible | May lose comfort and print does not last |
Durability | Does not fade, pill, or get water damage | Prints and fabric break down faster |
If you want custom swimwear with logos that last, pick sublimation printing for polyester fabrics. This method works well for swimwear manufacturing and keeps your designs looking new.
Screen Printing for Swimwear Logos
Screen Printing Steps
Screen printing is an old way to put logos on swimwear. First, you make a digital file of your logo. This file should be in vector format. Then, you pick the right ink for swimwear, like silicone or stretch plastisol. You need to set up your tools. These include a screen printing frame, a squeegee, and a printing board. Put the blank swimwear on the board and line it up. Use the squeegee to press ink through the screen onto the fabric. If your logo has more than one color, you repeat these steps for each color. Let the ink dry between each layer. After you finish printing, use heat to cure the ink. This makes the design last longer and keeps it strong.
Equipment Checklist:
Screen printing frame
Squeegee (9-inch)
Fabric screen printing ink
Vinyl cutter (for stencils)
Heat press or Easy Press2
Blank swimwear
Tip: Stretch the swimwear a little while printing. This helps stop the logo from changing shape when worn.
Advantages
Screen printing gives bright colors that pop on swimwear. The inks, like stretch plastisol and silicone, stay bendy and do not crack. The finish is tough and lasts through many washes. This method is good for big orders and simple, bold logos. If you want the same logo on lots of custom swimwear, screen printing is fast and gives even results.
Benefit | Description |
---|---|
Vibrant Colors | Inks create bright, eye-catching designs |
Durability | Proper curing keeps prints strong and long-lasting |
Cost-Effective | Ideal for large runs in swimwear manufacturing |
Limitations
Screen printing does not work on every fabric. Some swimwear fabrics stretch a lot or have special coatings. These may not hold the ink well. The print can feel thick and not as soft, which can make it less comfy. Screen printing works best on nylon or polyester. It does not work as well on very stretchy or coated fabrics. It is hard to do detailed or all-over prints with this method. You must use the right ink and heat to keep the print strong and the fabric comfy.
Prints can crack if stretched too much
Best for simple, bold logos
Note: Always test your ink and fabric before making a big order.
Heat Transfer Logo Printing
Heat Transfer Method
Heat transfer printing is a simple way to put logos on swimwear. First, you make your design on a computer. Then, you print it onto a special film. This film can be made from TPU, PU, silicone, or foil. You place the film on the swimwear fabric. Next, you use heat and pressure to stick the design to the fabric. The glue on the film melts and sticks to the swimwear. Most swimwear uses fabric that is 80% polyester and 20% elastane. These fabrics stretch in all directions and feel soft. They also protect against the sun. Heat transfer printing works well with these fabrics. The logo stays strong and bends with the fabric. You can use this method for small or big orders.
Benefits
There are many good things about heat transfer printing for swimwear:
You can make detailed and colorful designs.
It is great for small or single orders.
There are no setup fees, so you save money on small jobs.
It is fast, so you get your order quickly.
It works with many fabrics, like polyester blends and cotton.
You can print bright, sharp images.
Tip: Heat transfer printing is good for small brands or businesses. It helps you try new designs without making a lot of swimwear.
Drawbacks
Heat transfer printing has some problems you should know. The print can get weak over time. This happens if you swim in chlorine or saltwater a lot. Washing often can also make the print weaker. Polyester does not soak up ink very well. This means the print sits on top and can crack or peel. If the print is not heated right, it can feel sticky or hard. To keep your logo nice, rinse swimwear in fresh water after swimming. Wash it inside out with gentle soap. Good film and the right heat help the print last longer. But too much sun or heat can still make colors fade.
Embroidery on Custom Swimwear
Embroidery Process
Embroidery makes swimwear look fancy and gives logos a special feel. Swimwear fabric can stretch and is sometimes delicate, so you must be careful. Do not put the swimsuit in a hoop directly. Instead, place the fabric on a sticky stabilizer. Mark where you want your design on the swimsuit. Cut a mesh stabilizer a little bigger than your design. Spray it with glue and stick it inside the swimsuit. Put the sticky stabilizer in the hoop, peel off the paper, and match the center marks. Smooth the fabric so there are no wrinkles. Use an embroidery machine, but make it go slow to protect the fabric. When the stitching is done, cut around the design and take off extra stabilizer. Magnetic hoops, like MaggieFrame, help hold the fabric without pulling it. This way, the swimsuit keeps its shape and stays comfy.
Strengths
Embroidery is special because it gives a rich, raised texture that printing cannot do. It makes swimwear look and feel fancy. The threads stand up and give the logo shape and depth. You can pick from different embroidery styles:
Flat embroidery gives a smooth, neat look.
3D puff embroidery makes the design stand out more.
Chenille embroidery feels soft and thick.
Appliqué embroidery adds layers for cool effects.
These choices help your brand look different and show good quality. Embroidered logos last a long time and do not fade, even after many washes. The extra texture and weight make custom swimwear feel nicer and more comfortable.
Embroidery makes swimwear look professional and helps your brand seem trustworthy and high-quality.
Weaknesses
Embroidery has some problems on swimwear. The stitched part does not stretch as much, so keep designs small and put them in places that do not need to stretch, like the lower front, hip, or chest. Do not put embroidery on straps or ties because these need to stretch. If you use too many stitches, the fabric can wrinkle and feel less comfy. Use the right needles and change stitch settings to keep the fabric stretchy. Some people may feel itchy if the embroidery is rough or if you do not trim the stabilizer well. Always use soft stabilizers and threads to keep it comfy. Swimwear fabric does not like heat, so never iron stabilizers onto it. Wash carefully and stay away from rough things to keep the embroidery and your comfort safe.
Direct-to-Garment (DTG) Printing for Swimwear
DTG Process
DTG printing uses a special printer to spray ink right onto the fabric. The ink goes into the fibers, kind of like how a printer works on paper. This method lets you make colorful and detailed designs fast. You do not need to set up anything extra. DTG works best on cotton and other natural fabrics. It also works better on light colors. Most swimwear is made from polyester or spandex. These fabrics do not soak up DTG ink very well. Other digital methods, like DTF, use a film and work better on these materials. DTG is good for small orders or when you want a special logo.
Feature | DTG (Direct to Garment) | DTF (Direct to Film) |
---|---|---|
Print Method | Ink sprayed directly onto garment fibers | Design printed on film, then heat-transferred |
Best For | Cotton, light-colored fabrics | Synthetic, dark, or blended fabrics (like swimwear) |
Setup Complexity | Needs pre-treatment for most fabrics | Uses adhesive powder and heat transfer |
Order Volume | More efficient for large orders | |
Color Performance | Excellent for detailed images on light fabrics | Vibrant colors, especially on dark or synthetic fabrics |
Durability | Less durable on synthetic fabrics | More durable on synthetics |
Feel and Comfort | Soft print feel | Slightly thicker texture |
Pros
DTG printing has many good points for custom swimwear, especially for small orders or detailed logos:
DTG can make sharp, photo-like designs with lots of colors.
There are no extra setup costs, so it saves money for small jobs.
The process is quick and easy, so you get your swimwear fast.
Water-based inks make DTG safer for the skin and better for the planet.
Your digital design looks just like you want it to.
DTG is great for online shops that need fast orders and no extra stock.
DTG printing helps you make cool, special designs for your swimwear line without spending a lot at first.
Cons
DTG printing has some problems for swimwear. The ink stays on top of the fabric and does not go deep inside. This means the print can fade, crack, or peel after many washes or swimming in pools. Polyester and spandex do not hold DTG ink well, so the print does not last as long as sublimation. Cotton works better, but most swimwear is not made from cotton. If you want your logo to last a long time on swimwear, sublimation is usually better.
If you want your swimwear logo to stay nice after lots of swims and washes, think about the fabric and printing method you use.
Engineered and Placement Printing

Engineered Printing
Engineered printing lets you pick where your logo goes. You can put your design on the waist, hips, or back. This method uses digital printing on fabric pieces. It can also use silk screen printing or a print-and-cut process with lasers. Machines cut the fabric to fit just right and waste less material. The colors stay bright and do not fade, even after swimming a lot. Brands use engineered printing for accuracy and good quality. Your logo will stand out and look just how you want.
Engineered printing helps you put logos in smart places. This makes your swimwear look special and professional.
Placement Printing
Placement printing helps you show off your brand. You can put your logo or patterns in one spot. This makes each swimsuit different. Designers use this to make swimwear that people remember. You can be creative and show your brand’s style in every detail. Placement printing saves sewing time and keeps colors bright. Your logo and prints help your swimwear match your brand. This makes your products special and helps people know your brand.
Placement printing lets you:
Make swimwear designs that are different and exact.
Show your brand’s style with graphics.
Match each piece to your brand’s goals.
Placement printing helps your swimwear line be unique. Customers see your brand and remember your swimsuits.
Vinyl Screen Printing for Swimwear
Vinyl Printing Process
Vinyl screen printing gives you a way to add unique designs to swimwear. You start by cutting your design from a sheet of colored vinyl using a digital cutter. You place the vinyl on the fabric and use a heat press to bond it. The heat makes the vinyl stick tightly to the swimwear. This process works well for solid colors and sharp edges. You get a smooth finish that stands out on the fabric. Vinyl printing lets you create detailed shapes and letters. You can use it for small logos or bold graphics.
Tip: Always check the temperature and pressure settings on your heat press. This helps the vinyl stick well and keeps your swimwear looking new.
When to Use Vinyl
Vinyl screen printing works best for small batches or special designs. You should choose this method when you want a unique logo or need only a few pieces. Vinyl printing offers high precision and durability. It works well on cotton and polyester, which are common in swimwear. You can use it for intricate designs or full-color graphics. The finish feels smooth and looks professional.
Vinyl printing is ideal for:
Small print runs
Solid-color designs
Detailed logos
Custom swimwear with unique graphics
You get fine detail and no color limits with vinyl. The process is not cost-effective for large orders, but it shines for small batches. Vinyl may add a slight texture to the fabric. Over time, it can peel or crack, especially with heavy use. You should care for your swimwear by washing it gently and avoiding harsh chemicals.
Vinyl screen printing gives you a quality finish and helps your brand stand out. You can create custom swimwear that matches your vision and meets your needs.
Combining Techniques for Full Customization Options
Benefits of Combining Methods
When you use more than one logo printing method, you get more choices. A custom swimwear manufacturer can mix methods like sublimation, screen printing, and embroidery. Each method has something special. Sublimation makes colors bright and last a long time. Embroidery gives your logo a raised, fancy look. When you put these together, your swimwear looks different from others.
Tip: Using more than one method helps your swimwear match your brand and look special.
You also get more ways to design. Screen printing is good for big, bold logos. Digital printing works well for small, detailed pictures. Dyeing, like tie-dye or ombre, adds cool color effects. You can pick the best method for each part of your design. This lets you choose colors, textures, and where things go.
Customization Examples
A custom swimwear manufacturer can help you use different methods together. Here are some ways you can do this:
Use sublimation for a colorful pattern all over, then add embroidery for your logo. This gives you a soft background and a raised logo.
Try vinyl screen printing for sharp, bold shapes, then use heat transfer for small details.
Start with a dyeing method to make a special background, then add screen printing for your brand name.
Mix digital printing for clear pictures with embroidery for a fancy finish in some spots.
These ideas help your swimwear look just how you want and stand out. You can talk to your custom swimwear manufacturer to try all these options and find what works best for you.
Comparison Table: Logo Printing Techniques
When you pick a way to put a logo on swimwear, you want to know how each one works. The table below lets you compare them easily. You can see how strong each method is, how it looks, how much it costs, and which fabrics it works with.
Technique | Durability | Appearance | Cost | Fabric Compatibility |
---|---|---|---|---|
Sublimation | ⭐⭐⭐⭐⭐ | Bright, all-over prints | $$ | Best for polyester, polyester blends |
Screen Printing | ⭐⭐⭐⭐ | Bold, solid colors | $ | Works on polyester, nylon, cotton |
Heat Transfer | ⭐⭐⭐ | Detailed, sharp images | $$ | Good for polyester blends, cotton |
Embroidery | ⭐⭐⭐⭐⭐ | Raised, premium texture | $$$ | Works on most fabrics, less stretch |
DTG Printing | ⭐⭐ | Photo-quality, detailed | $$ | Best for cotton, some blends |
Engineered/Placement | ⭐⭐⭐⭐ | Precise, custom layouts | $$$ | Suits most swimwear fabrics |
Vinyl Printing | ⭐⭐⭐ | Smooth, solid shapes | $$ | Good for cotton, polyester, blends |
Durability
You want your logo to stay nice after swimming and being in the sun. Sublimation and embroidery are the strongest for swimwear. Sublimation puts the ink deep in polyester, so it does not peel or fade. Embroidery lasts a long time, but it can make the fabric less stretchy. Screen printing and engineered printing also last if you use the right ink and heat. DTG and heat transfer might fade or crack faster, especially on fake fabrics. Vinyl printing is okay for small orders but can peel after a while.
Jacquard knitting is used in fancy swimwear. It is even stronger and stretches better than screen printing. This method uses layers to make swimwear last longer in tough places.
Appearance
Each way makes your logo look different. Sublimation gives you bright colors all over the fabric. Screen printing makes bold, solid colors. Embroidery gives a raised logo that feels fancy. DTG and heat transfer let you print detailed pictures and photos. Engineered and placement printing help you put your logo in the exact spot you want. Vinyl printing gives sharp lines and smooth shapes.
Cost
Screen printing is the cheapest if you need a lot of swimwear. Heat transfer, DTG, and vinyl printing are good for small orders or special pieces. Embroidery and engineered printing cost more because they take more time and skill. Sublimation is in the middle. It gives you bright, lasting prints on polyester for a fair price.
Fabric Compatibility
You need to match the printing method to your swimwear fabric. Sublimation is best for polyester and blends with lots of polyester. Digital printing like DTG works for cotton but does not last as long on fake fabrics. Polyamide lycra, which is used a lot in swimwear, works well with digital printing because it stretches and keeps colors bright. Vinyl and screen printing work for cotton and polyester, but vinyl can feel heavy. Embroidery works on most fabrics but can make them less stretchy.
Always check what your swimwear is made of before picking a printing method. The right choice makes your logo look great and last a long time.
How to Choose the Right Logo Printing Method
Assessing Brand Needs
You want your swimwear to show your brand’s style. Think about what your logo says about your business. If your logo is simple, embroidery can make it look fancy. If your logo has lots of colors or details, screen printing or sublimation might be better. Always pick a printing method that matches your brand rules. Work with a designer to get your logo ready for printing. Use vector files like .AI, .SVG, or .EPS so your logo stays clear at any size. Make sure your printing choice fits your brand’s message and the people you want to reach.
Pick a printing method that fits your logo’s details.
Make sure your logo matches your brand’s look.
Use vector files so your logo looks sharp.
Work with experts to get your design ready.
Considering Fabric and Order Size
The fabric you pick changes how your logo will look and feel. Some printing methods, like sublimation, work best on polyester. Embroidery is better for thick fabrics. Always check if your printing method works with your fabric. Good fabric makes swimwear comfy and helps it last longer. Think about how many swimsuits you need. Screen printing is cheaper for big orders. Heat transfer and vinyl are good for small orders or special designs. You can also choose eco-friendly fabrics, which might change your printing choice.
Pick options that keep swimwear comfy and strong.
Think about order size when picking a printing method.
Look at eco-friendly fabrics for your brand.
Consulting a Custom Swimwear Manufacturer
A custom swimwear manufacturer helps you at every step. They give advice on fabric, logo spots, and printing choices. Companies like Affix Apparel and Weft Apparel work with you to make sure your logo looks great and fits your brand. They give you samples so you can check comfort, print quality, and how long it lasts before making lots of swimwear. Their experience helps you avoid mistakes and get high-quality products. Talking to a manufacturer helps you make smart choices and makes your brand stronger.
Tip: Always ask for samples and advice from your manufacturer before you decide. This helps you get the best custom swimwear for your brand.
There are lots of ways to put logos on swimwear, like sublimation, screen printing, heat transfer, embroidery, DTG, engineered printing, and vinyl. Each way has its own good points for how long it lasts, how it looks, and how comfy it feels. You need to pick the printing method that works best with your fabric, your design, and what you want for your brand.
Talk to a custom swimwear manufacturer to get help and make your swimwear special. You can make swimwear that looks cool and stays nice for a long time.
FAQ
What is the most durable logo printing technique for swimwear?
Sublimation and embroidery last the longest. Sublimation puts ink deep inside polyester fibers. Embroidery uses tough threads that do not fade or wear out.
Can you print detailed logos on stretchy swimwear fabrics?
You can use sublimation or heat transfer to print detailed logos. These work well with polyester blends. They keep designs sharp, even when the fabric stretches.
How do you care for printed swimwear to keep logos looking new?
Rinse your swimwear in clean water after each use. Wash it inside out with gentle soap. Do not use strong chemicals or high heat. Let your swimwear air dry to keep the logo safe.
Which printing method works best for small orders or custom designs?
Heat transfer and vinyl printing are good for small orders. These methods need little setup. You can make special designs without spending extra money.